Whether it's conscious or not, it's happening. You know what's often said about men who act macho or very masculine? They're insecure about their masculinity. You know what they about women who are independent and assertive. She's empowering, a strong women.

When a man acts too aggressive, too assertive, or too macho. He's considered insecure, mentally ill or perhaps even dangerous. When a woman does this it's empowerment.

When a man dresses like a woman, wears make up, cries, likes to spend more time in front of the mirror then his girlfriend. He's considered a real man for being in touch with his feminine side. Yeah that's right, in today's western society, the more feminine a man acts the more he is praised for it. The more masculine he acts, he is ridiculed and/or attacked for it.