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#1
Mar 27, 2011, 08:32 AM
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In his 1997 autobiography Pour Your Heart Into It, founder Howard Schultz explained how he chose Starbucks Coffee's iconic mermaid logo: "[Co-founder Terry Heckler] pored over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut." The image "was supposed to be as seductive as coffee itself."
Only one problem: The Norse people were long gone by the 16th century. According to the blog Got Medieval, Heckler likely lifted the image from a 15th-century German drawing of the serpent-fairy Melusine that he found in a book of old symbols published in ... 1971. http://money.cnn.com/galleries/2011/...n_myths/3.html
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Now if thou would'st When all have given him o'er From death to life Thou might'st him yet recover -- Michael Drayton 1562 - 1631 |
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#2
Mar 27, 2011, 10:01 AM
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"Melusine is sometimes used as a heraldic figure, typically in German Coats of arms, where she supports one scaly tail in each arm." From: http://en.wikipedia.org/wiki/Melusine
http://www.starbucks.com/ http://genealogy.about.com/library/s...ame-SCHULZ.htm
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